Culture and Positioning as Determinants of Strategy
Tony Ellson
Palgrave USA, 2004
121,95 €On orderDelivery: 2-3 weeks
Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market.
- ISBN-13
- 9781403917515
- ISBN-10
- 1403917515
- Publisher
- Palgrave USA
- Year
- 2004
- Publication date
- 2004-03-16
- Pages
- 270
- Dimensions
- 216x140x
- Weight
- 467