Advertising as Multilingual Communication
H. Kelly-Holmes
Palgrave USA, 2004
66,50 €On orderDelivery: 2-3 weeks
The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
- ISBN-13
- 9781403917256
- ISBN-10
- 1403917256
- Publisher
- Palgrave USA
- Year
- 2004
- Publication date
- 2004-11-30
- Pages
- 206
- Dimensions
- 145x226x13
- Weight
- 384