Applying Qualitative Methods to Marketing Management Research
Palgrave USA, 2003
124,75 €On orderDelivery: 2-3 weeks
Qualitative research methodologies are gaining more and more acceptance. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.
- ISBN-13
- 9781403916600
- ISBN-10
- 1403916608
- Publisher
- Palgrave USA
- Year
- 2003
- Publication date
- 2003-12-16
- Pages
- 292
- Dimensions
- 216x140x
- Weight
- 499