Understanding Consumer Choice
G. Foxall
Palgrave USA, 2005
121,95 €On orderDelivery: 2-3 weeks
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice.
- ISBN-13
- 9781403914927
- ISBN-10
- 1403914923
- Publisher
- Palgrave USA
- Year
- 2005
- Publication date
- 2005-03-11
- Pages
- 262
- Dimensions
- 216x140x