Sonic Branding
D. Jackson
Palgrave USA, 2003
92,25 €On orderDelivery: 2-3 weeks
Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.
- ISBN-13
- 9781403905192
- ISBN-10
- 1403905193
- Publisher
- Palgrave USA
- Year
- 2003
- Publication date
- 2003-10-06
- Pages
- 179
- Dimensions
- 242x166x8
- Weight
- 446