Market Oriented Product Innovation
Knut Holt
Kluwer Academic Publishers, 2002
176,95 €On orderDelivery: 2-3 weeks
Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process.
- ISBN-13
- 9781402071386
- ISBN-10
- 1402071388
- Publisher
- Kluwer Academic Publishers
- Year
- 2002
- Publication date
- 2002-10-31
- Pages
- 410
- Dimensions
- 234x156x