Using Behavioral Science in Marketing
Nancy Harhut
Kogan Page Ltd, 2022
51,25 €On orderDelivery: 2-3 weeks
Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.
- ISBN-13
- 9781398606487
- ISBN-10
- 1398606480
- Publisher
- Kogan Page Ltd
- Year
- 2022
- Publication date
- 2022-08-03
- Pages
- 288
- Dimensions
- 234x156x20
- Weight
- 444