Advances in Chinese Brand Management
Palgrave Macmillan, 2018
158,95 €On orderDelivery: 2-3 weeks
Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.
- ISBN-13
- 9781349957996
- ISBN-10
- 1349957992
- Publisher
- Palgrave Macmillan
- Year
- 2018
- Publication date
- 2018-06-29
- Pages
- 354
- Dimensions
- 216x140x