Advances in Corporate Branding
Palgrave Macmillan, 2018
133,25 €On orderDelivery: 2-3 weeks
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date.
- ISBN-13
- 9781349957989
- ISBN-10
- 1349957984
- Publisher
- Palgrave Macmillan
- Year
- 2018
- Publication date
- 2018-04-28
- Pages
- 205
- Dimensions
- 216x140x