Global Brand Strategy
Jan-Benedict Steenkamp
Palgrave Macmillan, 2018
73,25 €On orderDelivery: 2-3 weeks
Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
- ISBN-13
- 9781349956999
- ISBN-10
- 1349956996
- Publisher
- Palgrave Macmillan
- Year
- 2018
- Publication date
- 2018-07-12
- Pages
- 319
- Dimensions
- 148x209x33
- Weight
- 434