Applying Qualitative Methods to Marketing Management Research
Palgrave Macmillan, 2003
121,95 €On orderDelivery: 2-3 weeks
Qualitative research methodologies are gaining more and more acceptance. Teachers and students in marketing and research methodology, as well as researchers and practitioners in marketing management will find useful material on research methods and case study research.
- ISBN-13
- 9781349725069
- ISBN-10
- 1349725064
- Publisher
- Palgrave Macmillan
- Year
- 2003
- Publication date
- 2003-12-16
- Pages
- 292
- Dimensions
- 216x140x