Understanding Consumer Financial Behavior
W. Fred van Raaij
Palgrave Macmillan, 2016
139,95 €On orderDelivery: 2-3 weeks
Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances.
- ISBN-13
- 9781349713431
- ISBN-10
- 1349713430
- Publisher
- Palgrave Macmillan
- Year
- 2016
- Publication date
- 2016-06-28
- Pages
- 285
- Dimensions
- 210x148x