Perspectives on Consumer Choice
Gordon R. Foxall
Palgrave Macmillan, 2018
66,50 €On orderDelivery: 2-3 weeks
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer.
- ISBN-13
- 9781349699001
- ISBN-10
- 1349699004
- Publisher
- Palgrave Macmillan
- Year
- 2018
- Publication date
- 2018-09-05
- Pages
- 326
- Dimensions
- 210x148x