Winning in Asia, European Style
V. Aggarwal
Palgrave Macmillan, 2001
66,50 €On orderDelivery: 2-3 weeks
This volume focuses on understanding the market and nonmarket strategies employed by European firms to boost their share of the Asian market and to rally European governments and the European Union in support of their initiatives.
- ISBN-13
- 9781349632398
- ISBN-10
- 1349632392
- Publisher
- Palgrave Macmillan
- Year
- 2001
- Publication date
- 2001-01-01
- Pages
- 290
- Dimensions
- 140x214x20
- Weight
- 386