Asian Brand Strategy
M. Roll
Palgrave Macmillan, 2006
66,50 €On orderDelivery: 2-3 weeks
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths.
- ISBN-13
- 9781349543700
- ISBN-10
- 1349543705
- Publisher
- Palgrave Macmillan
- Year
- 2006
- Publication date
- 2006-01-01
- Pages
- 254
- Dimensions
- 215x140x19
- Weight
- 364