Levels of Corporate Globalization
P. Kuchinka
Palgrave Macmillan, 2004
121,95 €On orderDelivery: 2-3 weeks
This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization.
- ISBN-13
- 9781349518487
- ISBN-10
- 1349518484
- Publisher
- Palgrave Macmillan
- Year
- 2004
- Publication date
- 2004-01-01
- Pages
- 192
- Dimensions
- 140x214x14
- Weight
- 268