Breaking Through
S. Vandermerwe
Palgrave Macmillan, 2004
66,50 €On orderDelivery: 2-3 weeks
In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes.
- ISBN-13
- 9781349517626
- ISBN-10
- 1349517623
- Publisher
- Palgrave Macmillan
- Year
- 2004
- Publication date
- 2004-06-04
- Pages
- 209
- Dimensions
- 215x139x16
- Weight
- 302