Intellectual Property Rights Management
K. Beukal, L. Alkaersig, T. Reichstein
Palgrave Macmillan, 2015
66,50 €On orderDelivery: 2-3 weeks
This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.
- ISBN-13
- 9781349500536
- ISBN-10
- 1349500534
- Publisher
- Palgrave Macmillan
- Year
- 2015
- Publication date
- 2015-01-01
- Pages
- 195
- Dimensions
- 218x143x18
- Weight
- 298