Real Luxury
M. Pinkhasov, R. Nair
Palgrave Macmillan, 2014
66,50 €On orderDelivery: 2-3 weeks
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
- ISBN-13
- 9781349484232
- ISBN-10
- 1349484237
- Publisher
- Palgrave Macmillan
- Year
- 2014
- Publication date
- 2014-01-01
- Pages
- 228
- Dimensions
- 216x140x