Breaking Through, 2nd Edition
S. Vandermerwe
Palgrave Macmillan, 2014
66,50 €On orderDelivery: 2-3 weeks
With updates on digital opportunities, social media, emerging markets (including Africa), and the social as well as financial impacts of customer centricity , this book successfully blends strategy with implementation and also features a range of innovative new and traditional business examples from across the globe.
- ISBN-13
- 9781349484195
- ISBN-10
- 1349484199
- Publisher
- Palgrave Macmillan
- Year
- 2014
- Publication date
- 2014-01-01
- Pages
- 292
- Dimensions
- 235x155x