Place Branding through Phases of the Image
S. Zavattaro
Palgrave Macmillan, 2014
121,95 €On orderDelivery: 2-3 weeks
As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.
- ISBN-13
- 9781349483983
- ISBN-10
- 1349483982
- Publisher
- Palgrave Macmillan
- Year
- 2014
- Publication date
- 2014-08-07
- Pages
- 185
- Dimensions
- 216x140x