Measuring Customer Experience
Philipp Klaus
Palgrave Macmillan, 2015
65,25 €On orderDelivery: 2-3 weeks
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
- ISBN-13
- 9781349477340
- ISBN-10
- 1349477346
- Publisher
- Palgrave Macmillan
- Year
- 2015
- Publication date
- 2015-01-01
- Pages
- 166
- Dimensions
- 141x216x14
- Weight
- 236