Shaping China’s Global Imagination
J. Wang
Palgrave Macmillan, 2015
66,50 €On orderDelivery: 2-3 weeks
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
- ISBN-13
- 9781349472369
- ISBN-10
- 1349472360
- Publisher
- Palgrave Macmillan
- Year
- 2015
- Publication date
- 2015-11-08
- Pages
- 210
- Dimensions
- 216x140x