Evaluation in Advertising Reception
S. Bullo
Palgrave Macmillan, 2014
66,50 €On orderDelivery: 2-3 weeks
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
- ISBN-13
- 9781349468362
- ISBN-10
- 1349468363
- Publisher
- Palgrave Macmillan
- Year
- 2014
- Publication date
- 2014-01-01
- Pages
- 207
- Dimensions
- 216x140x