Globalization, Culture, and Branding
C. Torelli
Palgrave Macmillan, 2015
172,25 €On orderDelivery: 2-3 weeks
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.
- ISBN-13
- 9781349462186
- ISBN-10
- 1349462187
- Publisher
- Palgrave Macmillan
- Year
- 2015
- Publication date
- 2015-12-18
- Pages
- 181
- Dimensions
- 216x140x