From Chinese Brand Culture to Global Brands
J. Borgerson, J. Schroeder, W. Zhiyan
Palgrave Macmillan, 2013
66,50 €On orderDelivery: 2-3 weeks
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
- ISBN-13
- 9781349446636
- ISBN-10
- 1349446637
- Publisher
- Palgrave Macmillan
- Year
- 2013
- Publication date
- 2013-01-01
- Pages
- 219
- Dimensions
- 216x140x