Strategic Reputation Risk Management
J. Larkin
Palgrave Macmillan, 2003
66,50 €On orderDelivery: 2-3 weeks
This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent.
- ISBN-13
- 9781349432523
- ISBN-10
- 1349432520
- Publisher
- Palgrave Macmillan
- Year
- 2003
- Publication date
- 2003-01-01
- Pages
- 276
- Dimensions
- 229x152x