The Rhetoric and Reality of Marketing
Palgrave Macmillan, 2003
121,95 €On orderDelivery: 2-3 weeks
It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide.
- ISBN-13
- 9781349431342
- ISBN-10
- 1349431346
- Publisher
- Palgrave Macmillan
- Year
- 2003
- Publication date
- 2003-01-01
- Pages
- 202
- Dimensions
- 216x140x