Inclusive Branding
C. Ludlow, Klaus Schmidt
Palgrave Macmillan, 2002
98,95 €On orderDelivery: 2-3 weeks
Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.
- ISBN-13
- 9781349430154
- ISBN-10
- 1349430153
- Publisher
- Palgrave Macmillan
- Year
- 2002
- Publication date
- 2002-01-01
- Pages
- 210
- Dimensions
- 216x140x