branding@thedigitalage
H. Meyers, R. Gerstman
Palgrave Macmillan, 2001
66,50 €On orderDelivery: 2-3 weeks
The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world.
- ISBN-13
- 9781349426652
- ISBN-10
- 1349426652
- Publisher
- Palgrave Macmillan
- Year
- 2001
- Publication date
- 2001-09-14
- Pages
- 184
- Dimensions
- 139x216x13
- Weight
- 258