Rolling Out New Products Across International Markets
G. Chryssochoidis
Palgrave Macmillan, 2004
121,95 €On orderDelivery: 2-3 weeks
Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments.
- ISBN-13
- 9781349420261
- ISBN-10
- 1349420263
- Publisher
- Palgrave Macmillan
- Year
- 2004
- Publication date
- 2004-01-01
- Pages
- 249
- Dimensions
- 216x140x