Marketing Psychology
G. Foxall
Palgrave Macmillan, 1997
121,95 €On orderDelivery: 2-3 weeks
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm.
- ISBN-13
- 9781349398140
- ISBN-10
- 1349398144
- Publisher
- Palgrave Macmillan
- Year
- 1997
- Publication date
- 1997-09-15
- Pages
- 203
- Dimensions
- 139x215x16
- Weight
- 290