Scenario Planning - Revised and Updated
H. Bandhold, Mats Lindgren
Palgrave Macmillan, 2009
73,25 €On orderDelivery: 2-3 weeks
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.
- ISBN-13
- 9781349367825
- ISBN-10
- 1349367826
- Publisher
- Palgrave Macmillan
- Year
- 2009
- Publication date
- 2009-01-01
- Pages
- 204
- Dimensions
- 159x238x13
- Weight
- 366