Ernest Dichter and Motivation Research
Palgrave Macmillan, 2010
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The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
- ISBN-13
- 9781349359554
- ISBN-10
- 1349359556
- Publisher
- Palgrave Macmillan
- Year
- 2010
- Publication date
- 2010-08-20
- Pages
- 293
- Dimensions
- 216x140x