Customer Sense
Aradhna Krishna
Palgrave Macmillan, 2015
66,50 €On orderDelivery: 2-3 weeks
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
- ISBN-13
- 9781349344420
- ISBN-10
- 1349344427
- Publisher
- Palgrave Macmillan
- Year
- 2015
- Publication date
- 2015-12-23
- Pages
- 185
- Dimensions
- 158x235x17
- Weight
- 326