The Rise of Marketing and Market Research
Palgrave Macmillan, 2012
66,50 €On orderDelivery: 2-3 weeks
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
- ISBN-13
- 9781349343881
- ISBN-10
- 1349343889
- Publisher
- Palgrave Macmillan
- Year
- 2012
- Publication date
- 2012-10-19
- Pages
- 312
- Dimensions
- 216x140x