Rethinking Rational Choice Theory
Jan de Jonge
Palgrave Macmillan, 2012
121,95 €On orderDelivery: 2-3 weeks
The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning.
- ISBN-13
- 9781349325535
- ISBN-10
- 1349325538
- Publisher
- Palgrave Macmillan
- Year
- 2012
- Publication date
- 2012-01-01
- Pages
- 355
- Dimensions
- 216x140x