Alcohol Advertising and Young People's Drinking
A. Hansen, B. Gunter, M. Touri
Palgrave Macmillan, 2010
66,50 €On orderDelivery: 2-3 weeks
Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought.
- ISBN-13
- 9781349314959
- ISBN-10
- 1349314951
- Publisher
- Palgrave Macmillan
- Year
- 2010
- Publication date
- 2010-01-01
- Pages
- 241
- Dimensions
- 229x152x