Storytelling in Organizations
Palgrave Macmillan, 2009
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Storytelling in organizations is a notion that encompasses both the stories that the organization produces and the ones told by its members. It provides both an in-depth treatment of the literature on narratives, stories and storytelling and an extensive empirical case from an American banking institution.
- ISBN-13
- 9781349311651
- ISBN-10
- 1349311650
- Publisher
- Palgrave Macmillan
- Year
- 2009
- Publication date
- 2009-08-21
- Pages
- 210
- Dimensions
- 216x140x