Direct Sales and Direct Faith in Latin America
P. Cahn
Palgrave Macmillan, 2011
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Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking. Through an ethnographic portrait, Peter S. Cahn demonstrates that the quasi-religious commission of self-empowerment accounts for the explosive growth of commission-based sales in the developing world.
- ISBN-13
- 9781349294411
- ISBN-10
- 1349294411
- Publisher
- Palgrave Macmillan
- Year
- 2011
- Publication date
- 2011-04-28
- Pages
- 191
- Dimensions
- 297x210x