Building Brands Directly
Stewart Pearson
Palgrave Macmillan, 1996
66,50 €On orderDelivery: 2-3 weeks
How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future.
- ISBN-13
- 9781349137732
- ISBN-10
- 1349137731
- Publisher
- Palgrave Macmillan
- Year
- 1996
- Publication date
- 1996-01-01
- Pages
- 431
- Dimensions
- 235x155x