The Phenomenon of Political Marketing
Nicholas Jackson O'Shaughnessy
Palgrave Macmillan, 1990
66,50 €On orderDelivery: 2-3 weeks
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.
- ISBN-13
- 9781349103546
- ISBN-10
- 1349103543
- Publisher
- Palgrave Macmillan
- Year
- 1990
- Publication date
- 1990-01-01
- Pages
- 286
- Dimensions
- 216x140x