Advertising and Integrated Brand Promotion
Angeline (University of Texas - Austin) Close Scheinbaum, Chris (University of Cincinnati) Allen, Richard (Montana State University - Bozeman) Semenik, Thomas (University of Wisconsin-Madison) O'Guinn
Cengage Learning, Inc, 2018
138,50 €On orderDelivery: 2-3 weeks
- ISBN-13
- 9781337110211
- ISBN-10
- 1337110213
- Publisher
- Cengage Learning, Inc
- Year
- 2018
- Publication date
- 2018-01-01
- Pages
- 448
- Dimensions
- 216x275x23
- Weight
- 1012