Basic Marketing Research
Naresh Malhotra
Pearson Education Limited, 2013
116,50 €On orderDelivery: 2-3 weeks
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
- ISBN-13
- 9781292020488
- ISBN-10
- 1292020482
- Publisher
- Pearson Education Limited
- Year
- 2013
- Publication date
- 2013-08-08
- Pages
- 676
- Dimensions
- 273x214x22
- Weight
- 1782