Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Angeline (University of Texas - Austin) Close Scheinbaum, Chris (University of Cincinnati) Allen, Richard (Montana State University - Bozeman) Semenik, Thomas (University of Wisconsin-Madison) O'Guinn
Cengage Learning, Inc, 2014
107,50 €On orderDelivery: 2-3 weeks
Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business.
- ISBN-13
- 9781285187815
- ISBN-10
- 1285187814
- Publisher
- Cengage Learning, Inc
- Year
- 2014
- Publication date
- 2014-02-13
- Pages
- 432
- Dimensions
- 218x279x18
- Weight
- 926