Competitive Marketing (RLE Marketing)
John O'Shaughnessy
Taylor & Francis Ltd, 2015
82,95 €On orderDelivery: 2-3 weeks
First published in 1984 to wide acclaim, John O’Shaugnessy’s best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.
- ISBN-13
- 9781138971387
- ISBN-10
- 1138971383
- Publisher
- Taylor & Francis Ltd
- Year
- 2015
- Publication date
- 2015-11-26
- Pages
- 766
- Dimensions
- 246x189x
- Weight
- 453