Political Marketing in Retrospective and Prospective

Taylor & Francis Ltd, 2015

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This collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. This book was published as a special issue of the Journal of Political Marketing.

ISBN-13
9781138946477
ISBN-10
1138946478
Publisher
Taylor & Francis Ltd
Year
2015
Publication date
2015-07-23
Pages
152
Dimensions
246x174x
Weight
272