Customer Relationship Management
Robert J. (DePaul University, USA) Galka, Roger J. (DePaul University, USA) Baran
Taylor & Francis Ltd, 2016
189,25 €On orderDelivery: 2-3 weeks
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important, aspect of marketing strategy.
- ISBN-13
- 9781138919525
- ISBN-10
- 1138919527
- Publisher
- Taylor & Francis Ltd
- Year
- 2016
- Publication date
- 2016-12-15
- Pages
- 450
- Dimensions
- 254x203x20
- Weight
- 1068