Sustainable Marketing of Cultural and Heritage Tourism
Deepak Chhabra
Taylor & Francis Ltd, 2015
98,50 €On orderDelivery: 2-3 weeks
The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.
- ISBN-13
- 9781138880733
- ISBN-10
- 1138880736
- Publisher
- Taylor & Francis Ltd
- Year
- 2015
- Publication date
- 2015-04-10
- Pages
- 256
- Dimensions
- 234x156x
- Weight
- 400