Marketing Destinations and Venues for Conferences, Conventions and Business Events
Rob (MICE Knowledge, UK) Davidson, Tony (Tony Rogers Conference & Event Services Ltd and Leeds Beckett University, UK) Rogers
Taylor & Francis Ltd, 2015
113,25 €On orderDelivery: 2-3 weeks
Marketing Destinations and Venues for Conferences, Conventions and Business Events 2nd Edition introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector.
- ISBN-13
- 9781138852150
- ISBN-10
- 1138852155
- Publisher
- Taylor & Francis Ltd
- Year
- 2015
- Publication date
- 2015-11-12
- Pages
- 312
- Dimensions
- 245x188x15
- Weight
- 672